Exercise5_Redesigned_Cover

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I did another cover that shows more what my concept is all about, which is modern eating habits. I stayed with my colors but ended doing a illustration.Which one should I use?

Exercise 2

For exercise I wanted to incorporate texture. I feel I did that well with the wood background.

Exercise 1

I wanted to stick with the green color to match the photography. The dotted lines will be seen throughout the magazine. Its a secondary element I want to incorporate in all spreads.

REDESIGNS: Cover and Department

This is a new logo with minor adjustment made to the cover.

This is the Department redesign.

Exercise 4: Text for Design Brief

HABITAT Magazine is a place where a community converges about our environment. Our goal is to bring you the latest ideas and advances of the world of sustainability. Our targeted audience is 20 to 30 year-olds who are environmentally aware who will most likely be living and/or working in urban environments such as our great city of Boston. This is not a magazine for people who do not care about our environment. We are green. We embody this color as well as rich earth tones. For our features and cover stories, we always have a pop of another color outside of our usual palate. We have divided our magazine up into nine sections: Table of Continents, Notes to the Editor, Features, Cover Story, “The Science of”, Sustainability, Our World and Your topic. Our competition includes Living Green Magazine and Green Magazine. Though, compared to their efforts for our environment, we are all fighting for change and bringing awareness to something that needs changing.

This is my revised cover for my magazine. I am targeting mid 20's to early 40's who are trying to eat healthier and live a healthier life overall. I want all my imagery to stand out which is why I stayed with a neutral background. 

Exercise 4 - Creative Brief

Habitat Magazine is a magazine that focuses on agricultural structure and its workings, how farming is changing, how foods are being made and implemented throughout society, and about nutritional values of certain foods. This magazine will be made up of sixteen pages. Front and back cover will focus on vibrant imagery and the insides will also have that imagery to some effect. It will have a two page table of contents and will have various departments scattered throughout and a lengthy feature. Also, the end will have a few ads or a letter from the editor. The subject matter will not be abstract, but concrete. The magazine color choices are going to be in the cool range, having various greens, blues, light browns, and very soft hues throughout the magazine; aiming for earthy colors. The purpose of these colors is to emit a feeling of calm, collected, and relaxing atmosphere to the reader as they flip page to page. The audience for this magazine will be young adults in their twenties to thirties. The imagery I chose and overall feel of the page will reflect a young, vibrant, and energetic tone to connect and resonate with the chosen audience. People who will not be reading this magazine will be children or people past their fifties, since the subject matter or the look will not appeal to them as much as a younger, more involved crowd would enjoy it. Some competing publications that exist that clash with Habitat Magazine are: The Progressive Farmer, Urban Farm, and Country.

Design Brief

Habitat Magazine aims to be a national leader in connecting readers to a larger world, providing fresh and interesting articles as well as a unique take on today’s living while uncovering the wonders of our future. This publication is primarily aimed at well educated, curious adults ages 20–45 interested in learning about the world, and actively engaged in making a difference in their lives.
The images used in the publication are most often close–croppings which allow plenty of room to breathe and play with negative space in the design. The non-cropped images are very vibrant and inviting. The colour values are both vibrant and friendly. Green is the color of growth, and the oasis away from stress. It is an emotionally positive colour and evokes an organic feeling which ties in with the Future of Food and the healthy eating habits that become a theme in the publication. The dark blue is treated as an accent colour to liven up a page when black would be too harsh.
Habitat Magazine’s main competitors include Healthy Living Magazine, Naional Geographic, Men’s Health and Women’s Health.

Redo of Exercise 3

I wanted to post this now to see if anyone has input on this draft of my Cover redo! I would appreciate the feedback!

Branin – Design Brief

Habitat Magazine is a publication that explores the world of food. Habitat discuses how people prepare and utilize food today. This publication shares information about both organic and manmade consumed in our world today. Because Habitat Magazine offers information about both of these categories of food, color and other aspects of the design will follow the nature of the foods discussed in each section. Sections that discuss organic foods, are accommodated with designs that reflect organic food. The same is true for manmade products. Habitat magazine is aimed at anyone who is looking to learn more about the food we consume today. This publication is primarily aimed at people age 17 to 30, but the information can be enjoyable to anyone who has an interest in food. This magazine is not for the reader looking for the secrets to making the world’s best apple pie, or the reader looking to learn all of Gordon Ramsay’s secrets. Currently, there are numerous magazines that discuss food, but none of them explore on a global level. Other food magazines, are focused on how to prepare a great meal, shop on a budget, or learn about the world’s most popular cooking experts. Habitat discusses how we, as humans, utilize food.

Exercise 4

Habitat magazine is a magazine that will consist of healthy eating habits. It will address a very serious tone concerning todays most important issues related to food. Some Issues that will be addressed are from hunger to how to get into that routine of eating fresh foods. The theme for this magazine will be fresh urban food, showing a very attractive side of eating organic. The topics will be very concrete and realistic. The colors and the type will be very bright and bold, associated with the organic feel that hopefully will reflect some emotional feel of wanting to eat organic food. My target audience will consist of people who recently got married, to older people who are retired and enjoy going to the local markets. The magazine will be a twelve-page spread. Ranking from the ages of 25 to 55. Groups that won’t be reading Habitat magazine will be Athletes or college students. My competitors are Urban Farm and Clean Eating magazines.

Refined Logo and Design Brief

Hey everyone,
I'm going to start this off with my design brief:

Habitat is a magazine that concentrates on nutritional values and practices that impact human health, emphasizing agricultural, scientific and industrial processes of nutrients. The magazine will be split into sixteen pages! Visuals will take place throughout the front and back of the cover. The opening spread will consist of an ad and the editor’s note. The next spread will then take you to a section with two department articles! Another spread will then occur on the next page for the featured article! This article will build on the next spread, but as a page. An info graphic will also be attributed as a way of absorbing vital information visually. The spread after will consist of an additional article; a PSA will also be featured on this spread! The publication staff will be mentioned on the last page!
 
Content will be related to organic ideas that will help thrive humanity and its environment! The publication’s main initiative is to build a trust on nutritional information through young adults, aged between 22-36, commencing an preoccupied and employed lifestyle. Simultaneously however, Habitat will help these readers recognize the science behind natural and artificial nutrients along with their positive and negative outcomes on society. The publication will also help young adults articulate cost-effective solutions without sacrificing essential, ­nutritional values. It’s driven by visions of art and culture to generate unbiased and relevant content!
 
One of the ambitious goals set for this magazine is to develop a thought-provoking and graphical magazine, where young adults can absorb valuable information through consistent imaging. This is imperative because a majority of young adults tend to ignore information when it lacks imagery. In other words, Habitat is built for an audience that demand honest and imperative information, but requires creative visuals to help them perceive it with ease. The colors of the magazine will consist of emotionally bright and cool colors, conveying that nutritional awareness will help fulfill a positive outlook; this literally communicates the relevance of the color selections! In contrast to most ‘health and science-oriented’ magazines like Popular Science and Health Magazine, Habitat specifically focuses on nutrients and its outcomes to humanity to an audience, vastly driven by stress and anxiety! Aside from its bold content, young adults keen to understand the impact of well-being will experience comfort and interest in a magazine that insists on innovative and visual storytelling, but through unbiased and genuine content!
 
Below are my four slides (kept them real simple), which one of them includes my Cover Redo, which is still work-in-progress I guess! Anyways, the brief really helped me identify my targeted audience as well as one to work with!

DISCLAIMER: The spreads and pages throughout the slide 'are not' final; always plenty of room for adjustments!

Exercise 4 - Tobias

Habitat Magazine is a magazine positioned to thrill and inform those who are looking for the raw facts and occasional opinion behind some of today’s most pressing food topics. Straying away from the hunger driven food magazines that currently clog the shelves and your arteries. Habitat Magazine branches out into the previously unexplored territory of unbiased and direct, food facts.

Design Brief Write Up - Exercise 4

This publication of Habitat Magazine focuses on current ideas, issues and stories revolved around the present and future state of food in American (mainly) and other parts of the world. It touches on topics like hunger in America and lists of overlooked “food” that can be of an asset to people all over the world someday. All of this information will be laid out in the table of contents and broken into several parts: A letter to the Editor, Department articles, Feature articles and a Retail ad. 

Habitat Magazine “Future of Food” is designed to target an eighteen-mid thirties audience of men and women who are health conscience and forward thinking. They are educated and choose to read Habitat Magazine not only because of its relevant content but because they connect with the modern, bold design of the magazine. They see the deliberate design choices and interesting layouts as a sign that this Magazine knows what they’re doing and what they’re talking about, it makes Habitat more accredited in their eyes. Those who may not read Habitat are people who are looking for a more traditional straight-forward magazine with more of a focus on the words within the pages and not so much the visuals. Too young of an audience, kids/teens before college, may not be able to connect with this magazine just yet either. 

A shade of orange and blue were chosen to be the main colors of the magazine, they are not meant to be realistic, but more represent and give the reader the feeling of “earth” and “water” or “air,” which all play a major role in our capabilities in growing any food for ourselves on this earth. They are a simplified take on the elements.

Since Habitat is designed for both men & women, competitors do include Women’s Health Magazine and Men’s Health Magazine, along with Health Magazine, & Total Health Magazine… but Habitat believes there is an immediate advantage with having a name that stands out from the rest. 

exercise 4
My target audience for magazine are ages 25-45. It's a health magazine that just doesn't focus on farmering and food, but will have fitness sections. In this section there would be how tos on work out techniques or yoga poses of the day. Also the will be a page set aside for different recipes that are healthier options. The magazine is going to have a lot of organic and nature inspired coloring to it.

exercise 4

My target audience for this magazine is men and women 25-35 who like to eat clean and know whats going on in the world of food. People who usually eat clean usually do it to improve and extend their lives by eating for an active lifestyle, obtain optimum health and boost energy levels and increase overall well-being. I will be using mostly san serif fonts in my magazine. Orange, greens and browns will be the colors used because the greens and browns are earthy but the orange will bring in some energy.  

cover redo

So I decided to redo my cover, I really like this photo because I think it really speaks to my audience. My audience is men and women from 25-35 that aren't farmers but like to eat clean and like to know whats going on in the world of food. I'm still not 100% sure I like this yet.

This cover from Icon Magazine? LOVE!!

 

Hey folks,

I thought everyone would appreciate this inspiring but very relevant cover for our Habitat Magazine projects! This was for an architecture and design magazine called ICON! Take a look at the links below regarding the process of the cover!

Links:

Behance

Zim & Zou (French designers who created the illustration!)

ICON Magazine on the Cover

 

exercise 4

This is my Brief paragraph about my Magazine

Food + Magazine’ is a new high-end monthly magazine, geared toward men. Food + Magazine is dedicated to contemporary food passionist and consumptionist. This magazine is not just a food magazine that thrives itself on promoting healthy living, this magazine thrives is self in providing clear good values that leads into healthy solutions.