AD & PSA - Tobias

Advertisement and PSA

PSA - Non Smoking Ad

Here is my PSA for a non smoking ad. Once I download the photo I plan on changing the coloring of her, making her look a little more dull and not as bright and healthy.

PSA—Protect yourself.

My magazine is for high school students coming close to graduation and I wanted to raise awareness for skin cancer since I know this is a common age to suntan. I tried the PSA out with two different images although they're quite zoomed in so they may be blurry for now.

Advertisement draft 1

Advertisement and Public Service Announcement

Greetings,
This week, we needed to work on an advertisement and a public service announcement. Honestly, this has been one of my favorite parts so far regarding my design process. 

First, I'll converse about the advertisement…

For the ad, I proposed working with KIND Healthy Snacks® for its major relevance to my targeted audience and its recent popularity. Specifically, it's advertising the company's PLUS bars, which are 'a premium product' of their Fruit and Nut bars' with greater nutritional content! I'm an avid fan of this product, so I thought utilizing the brand would generate several fun and unique possibilities. The first thing you'll notice in the ad is the tag line, "Some KIND of Wonderful!". I felt that the reader would immediately perceive the bar as KIND as it's the namesake of the product and appears rather large. Listening to Some Kind of Wonderful by Grand Funk Railroad provided me some charismatic possibilities for the ad. I used the tag line for the readers to feel 'rewarded and enlightened' for using the product!

The greatest challenge for this ad was editing the applied image of the product and configuring the placement of the tag line along with the image! For the image, I captured an image of one of my KIND Plus bars, and placed it on a light box I own back in my dorm. I utilized my DSLR to take the images along with an external flash. The benefit of applying my own image is that 'I own it', but also guarantees versatility for its high resolution (300 ppi.)! Editing the image required serious time as I tried to make the transparency of the package feel 'believable' in the background! The reason for using the right side of the product is not only to emphasize the word KIND, but also to stay away from the expiration date. Overall, I had a lot of fun working with this one as it provided some serious problem-solving, using imagery!



And now, the Public Service Announcement…

I did my PSA on diabetes for The American Diabetes Association! I chose to work with this matter because my targeted audience is 'mostly' college students who are looking to eat better with their time! In fact, that's the central message of the ad, which is NOT to use time as a good excuse for eating poorly. For someone who personally lost relatives from type 2 diabetes, I wanted to convey this message in a dark, illustrative tone! The image depicts a fat chef, with the face of a clock, offering the reader a donut, but also what appears to be a knife, indicating that something terrible will happen if you consume it! The central message of the PSA is to take full consideration of your time management while planning your meals so that you're likely to eat healthy! Building the imagery for the PSA was an exciting part of the design process, and especially to help me visually convey why I'm utilizing my targeted audience in the first place!

PSA First Draft

For my PSA I decided to do an anti smoking ad. In it I've used a fact about deaths because of smoking.

Paid and Un-Paid Ads

So I wasn't sure of what to do for these so I used a yoga studio I made up and a piece I am doing on sustainable living for another class I am taking because I thought that it fit well within the perimeters of what my magazine is about. Please let give me honest opinions and as many as possible. 

Advertisement

Here is my ad... for the drink Evolution Fresh. Still working on my PSA.

You may not be able to read so this is what it says on the bottom
"The taste and freshness is still the same, but our new designed bottles are even better for the on-the-go gal. Whether you’re running around or finally taking a moment for yourself, you can always depend on the goodness inside each of our drinks."