This publication of Habitat Magazine focuses on current ideas, issues and stories revolved around the present and future state of food in American (mainly) and other parts of the world. It touches on topics like hunger in America and lists of overlooked “food” that can be of an asset to people all over the world someday. All of this information will be laid out in the table of contents and broken into several parts: A letter to the Editor, Department articles, Feature articles and a Retail ad.
Habitat Magazine “Future of Food” is designed to target an eighteen-mid thirties audience of men and women who are health conscience and forward thinking. They are educated and choose to read Habitat Magazine not only because of its relevant content but because they connect with the modern, bold design of the magazine. They see the deliberate design choices and interesting layouts as a sign that this Magazine knows what they’re doing and what they’re talking about, it makes Habitat more accredited in their eyes. Those who may not read Habitat are people who are looking for a more traditional straight-forward magazine with more of a focus on the words within the pages and not so much the visuals. Too young of an audience, kids/teens before college, may not be able to connect with this magazine just yet either.
A shade of orange and blue were chosen to be the main colors of the magazine, they are not meant to be realistic, but more represent and give the reader the feeling of “earth” and “water” or “air,” which all play a major role in our capabilities in growing any food for ourselves on this earth. They are a simplified take on the elements.
Since Habitat is designed for both men & women, competitors do include Women’s Health Magazine and Men’s Health Magazine, along with Health Magazine, & Total Health Magazine… but Habitat believes there is an immediate advantage with having a name that stands out from the rest.
Amanda - some good work here. You have summarized the content well, and conceptualized your approach. Nice... so here is my question:
ReplyDeleteI wonder if you really want to speak to both men and women? Have you considered just women, or just men? Look closely at your current solutions for the exercises - is there a more clear target than, simply... everyone between ages of 18 - 30s?
Another thing to consider is what does your portfolio need? Who have you not designed for? Maybe that's a good reason to choose an audience that is more specific?
If you can condense this into being less wordy it will work better for your visual presentation I would think.