I love the cover text. Its organic (almost like sticks) and I think it fits perfectly. Maybe remove some of the space between the "the future" and "of food" just so it fits in the circle a little better.
The only thing I can think of about the second one is repeating the green grass you have at the bottom in the top triangle.
Cover - Logo is evolving in an interesting way. In the interests of keeping it uncluttered... I have to ask you if you feel you really need the light horizontal lines that connect the letters. Or maybe, do you need it to connect all the letters?
I'm also about to ask what it means that we see "IT" in contrast to the whole word? Please explain. And if you can explain this (and it makes sense to you), then I'll ask if you need those thin horizontal lines to bisect the "It".
Keep thinking about this, I think you are almost there.
Department Title: Since you mentioned that each issue will use the words 'The Science of" followed by the theme of that particular issue... I suggest that those 3 words sit on the top line together.
Department layout: The content is a bit too dense, even for a Department. Please introduce more negative space at the top and bottom of your columns. The article heading really needs more space around it... and if you create that space, it will give you some more options for that heading then you have currently... keep thinking about this heading element.
Consider pulling the photo down, to overlap the triangle of grass in lower right (which will open up more space for content).
I like the new logo is very clean and successful with what the magazine is all about. I would suggest trying other things with the headline since it gets lost. keep up the good work.
Bri, I agree with Jean and Coni that the logo is improving - I personally think the word Magazine may not be needed for this instance, or try placing it on the right of the masthead and see what happens - it may create a nice motion between the masthead and the plant. For the header, try removing the green circle and flushing the text left - therefore, the text is hierarchically communicating with the image nicely!
For the redesign of the department, the headline concerns me as potentially 'rapid readers' could ignore the article - I find a headline of the article to be vital in terms of scale - especially if those 'readers' want an essential idea of what the article is about. Also, try experimenting with some 'asymmetrical placement' to build interest - this includes the headline and the body text.
I love the cover text. Its organic (almost like sticks) and I think it fits perfectly. Maybe remove some of the space between the "the future" and "of food" just so it fits in the circle a little better.
ReplyDeleteThe only thing I can think of about the second one is repeating the green grass you have at the bottom in the top triangle.
Cover - Logo is evolving in an interesting way. In the interests of keeping it uncluttered... I have to ask you if you feel you really need the light horizontal lines that connect the letters. Or maybe, do you need it to connect all the letters?
ReplyDeleteI'm also about to ask what it means that we see "IT" in contrast to the whole word? Please explain. And if you can explain this (and it makes sense to you), then I'll ask if you need those thin horizontal lines to bisect the "It".
Keep thinking about this, I think you are almost there.
Department Title: Since you mentioned that each issue will use the words 'The Science of" followed by the theme of that particular issue... I suggest that those 3 words sit on the top line together.
Department layout: The content is a bit too dense, even for a Department. Please introduce more negative space at the top and bottom of your columns. The article heading really needs more space around it... and if you create that space, it will give you some more options for that heading then you have currently... keep thinking about this heading element.
Consider pulling the photo down, to overlap the triangle of grass in lower right (which will open up more space for content).
Nice beginings!
I like the new logo is very clean and successful with what the magazine is all about. I would suggest trying other things with the headline since it gets lost. keep up the good work.
ReplyDeleteBri, I agree with Jean and Coni that the logo is improving - I personally think the word Magazine may not be needed for this instance, or try placing it on the right of the masthead and see what happens - it may create a nice motion between the masthead and the plant. For the header, try removing the green circle and flushing the text left - therefore, the text is hierarchically communicating with the image nicely!
ReplyDeleteFor the redesign of the department, the headline concerns me as potentially 'rapid readers' could ignore the article - I find a headline of the article to be vital in terms of scale - especially if those 'readers' want an essential idea of what the article is about. Also, try experimenting with some 'asymmetrical placement' to build interest - this includes the headline and the body text.
You're doing great work, and keep it up!