I'm going to start this off with my design brief:
Habitat is a magazine that concentrates on nutritional values and practices that impact human health, emphasizing agricultural, scientific and industrial processes of nutrients. The magazine will be split into sixteen pages! Visuals will take place throughout the front and back of the cover. The opening spread will consist of an ad and the editor’s note. The next spread will then take you to a section with two department articles! Another spread will then occur on the next page for the featured article! This article will build on the next spread, but as a page. An info graphic will also be attributed as a way of absorbing vital information visually. The spread after will consist of an additional article; a PSA will also be featured on this spread! The publication staff will be mentioned on the last page!
Content will be related to organic ideas that will help thrive humanity and its environment! The publication’s main initiative is to build a trust on nutritional information through young adults, aged between 22-36, commencing an preoccupied and employed lifestyle. Simultaneously however, Habitat will help these readers recognize the science behind natural and artificial nutrients along with their positive and negative outcomes on society. The publication will also help young adults articulate cost-effective solutions without sacrificing essential, nutritional values. It’s driven by visions of art and culture to generate unbiased and relevant content!
One of the ambitious goals set for this magazine is to develop a thought-provoking and graphical magazine, where young adults can absorb valuable information through consistent imaging. This is imperative because a majority of young adults tend to ignore information when it lacks imagery. In other words, Habitat is built for an audience that demand honest and imperative information, but requires creative visuals to help them perceive it with ease. The colors of the magazine will consist of emotionally bright and cool colors, conveying that nutritional awareness will help fulfill a positive outlook; this literally communicates the relevance of the color selections! In contrast to most ‘health and science-oriented’ magazines like Popular Science and Health Magazine, Habitat specifically focuses on nutrients and its outcomes to humanity to an audience, vastly driven by stress and anxiety! Aside from its bold content, young adults keen to understand the impact of well-being will experience comfort and interest in a magazine that insists on innovative and visual storytelling, but through unbiased and genuine content!
Below are my four slides (kept them real simple), which one of them includes my Cover Redo, which is still work-in-progress I guess! Anyways, the brief really helped me identify my targeted audience as well as one to work with!
DISCLAIMER: The spreads and pages throughout the slide 'are not' final; always plenty of room for adjustments!
Matt - good work, now edit this to be more concise. If you find yourself writing "In other words..." backup and make the previous sentence more clear... so that the second sentence is not even needed. Another way to reduce the total verbiage is to list the different sections of the magazine, and not worry about telling us how they will be sequenced in the magazine. That's not important to know for this brief.
ReplyDeleteYour last paragraph that begins: "One of the ambitious goals..." would make a great beginning paragraph, so consider turning this on its head and start with the goals, add info about the audience, and then move into your design plans in terms of sections, color, infographic-based articles, etc.
You might not have time to think about this today, but I'm still going to encourage you to return to the masthead. Please consider simplifying that initial "H"... reconstruct it without adornment - no swashes, keep it clean and contemporary. Then we will see the dot over the "i" and the end terminal of the "t" as a wonderful addition to the contemporary design rather than a olden-timey, dated type design. Give this some thought, it's quite important to the success of your cover.
Nice work Matt.
Hi Coni, thank you so much for the suggestions! Now I have a question and something to point out! By sections, do you mean how i'm going to organize the articles into different sections, like the clever titles I made for the earlier exercises? Regarding the H for the logotype, there's actually an alternative glyph without the glyph, which helps because I'm not 'abusing' this typeface too much, but definitely tell me what you think as I changed the photos above!
ReplyDeleteHere's what I revised so far on my brief:
ReplyDeleteOne of the ambitious goals set for Habitat Magazine is to develop a graphical, nutritional health magazine, where young adults can assimilate valuable information through consistent imaging. This is essential as a majority of young adults tend to ignore content when it lacks imagery. Habitat is built for an audience demanding honest and imperative information, but along with superb imaging and design. The magazine focuses on nutritional values and practices that impact human health, emphasizing its agricultural, scientific and industrial processes. In the December 2015 edition, content will be divided into sixteen pages. Sections will circulate around the subjects of agriculture, science, and food!
The main initiative of Habitat is to construct a trust on nutrition through young adults, aged between 22-36, commencing a preoccupied and employed lifestyle. The primary color palette for the magazine consists of emotionally bright and cool colors, conveying that nutritional awareness will help fulfill a positive outlook; this literally expresses its relevance! In contrast to most health and science magazines like Popular Science and Health Magazine, Habitat is specifically aimed at an audience, vastly driven by stress and anxiety! Content of the magazine will be related to organic ideas that will help thrive humanity and its environment. Aside from bold content, young adults concerned about well-being will experience comfort and interest in a magazine that insists on innovative and visual storytelling, but through unbiased and genuine content!