HABITAT Magazine is a place where a community converges about our environment. Our goal is to bring you the latest ideas and advances of the world of sustainability. Our targeted audience is 20 to 30 year-olds who are environmentally aware who will most likely be living and/or working in urban environments such as our great city of Boston. This is not a magazine for people who do not care about our environment. We are green. We embody this color as well as rich earth tones. For our features and cover stories, we always have a pop of another color outside of our usual palate. We have divided our magazine up into nine sections: Table of Continents, Notes to the Editor, Features, Cover Story, “The Science of”, Sustainability, Our World and Your topic. Our competition includes Living Green Magazine and Green Magazine. Though, compared to their efforts for our environment, we are all fighting for change and bringing awareness to something that needs changing.
This looks good, and has answered many of the basic questions that will help you go forward with the design. Knowing your audience lives in the city, but yearns for a lifestyle that more easily exists outside of the city is a good think to know. It probably means that your photos could/should offer a visual experience to these people.. large nature-based photos and saturated countrysides, wide open spaces.
ReplyDeleteI'm wondering if your clever Table of Continents is intentional... or a typo. Just checking, but if it is intentional it suggests that your audience is interested in, and concerned with, global issues as well as local issues. Again, this is something that will effect the articles you use and even the overall layout approach (a global, euro-style?).