Habitat Magazine is a publication that explores the world of food. Habitat discuses how people prepare and utilize food today. This publication shares information about both organic and manmade consumed in our world today. Because Habitat Magazine offers information about both of these categories of food, color and other aspects of the design will follow the nature of the foods discussed in each section. Sections that discuss organic foods, are accommodated with designs that reflect organic food. The same is true for manmade products. Habitat magazine is aimed at anyone who is looking to learn more about the food we consume today. This publication is primarily aimed at people age 17 to 30, but the information can be enjoyable to anyone who has an interest in food. This magazine is not for the reader looking for the secrets to making the world’s best apple pie, or the reader looking to learn all of Gordon Ramsay’s secrets. Currently, there are numerous magazines that discuss food, but none of them explore on a global level. Other food magazines, are focused on how to prepare a great meal, shop on a budget, or learn about the world’s most popular cooking experts. Habitat discusses how we, as humans, utilize food.
Thursday, November 13, 2014
Branin – Design Brief
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Hi Branin, you and I have pretty much the same target audience! In reading Coni's review of mine, she said to try and focus in on a smaller target audience so I wonder what she will suggest to you.... with that being said, I like how you plan on changing your design approach each time the content changes so I could definitely see that working for this target audience.
ReplyDeleteAs we discussed during your presentation, trying to "divide" the colors, fonts, and design approach into organic and man-made may not make sense with the content as it is written here. For another type of project, with extended infographic-based content, this might work - using facts about crops that use GMOs vs Organic methods could easily be visually differentiated by using separate colors, fonts, etc.
ReplyDeleteBut this magazine simply isn't written for your divided approach... instead your challenge will be to create unity among its many pages with a consistent design "voice".
So, create a well-designed approach that takes into account a specific audience and base your decisions on what you know about them.