Design Brief

Habitat Magazine aims to be a national leader in connecting readers to a larger world, providing fresh and interesting articles as well as a unique take on today’s living while uncovering the wonders of our future. This publication is primarily aimed at well educated, curious adults ages 20–45 interested in learning about the world, and actively engaged in making a difference in their lives.
The images used in the publication are most often close–croppings which allow plenty of room to breathe and play with negative space in the design. The non-cropped images are very vibrant and inviting. The colour values are both vibrant and friendly. Green is the color of growth, and the oasis away from stress. It is an emotionally positive colour and evokes an organic feeling which ties in with the Future of Food and the healthy eating habits that become a theme in the publication. The dark blue is treated as an accent colour to liven up a page when black would be too harsh.
Habitat Magazine’s main competitors include Healthy Living Magazine, Naional Geographic, Men’s Health and Women’s Health.