Friday, November 14, 2014
Exercise 4 - Creative Brief
Habitat Magazine is a magazine that focuses on agricultural structure and its workings, how farming is changing, how foods are being made and implemented throughout society, and about nutritional values of certain foods. This magazine will be made up of sixteen pages. Front and back cover will focus on vibrant imagery and the insides will also have that imagery to some effect. It will have a two page table of contents and will have various departments scattered throughout and a lengthy feature. Also, the end will have a few ads or a letter from the editor. The subject matter will not be abstract, but concrete. The magazine color choices are going to be in the cool range, having various greens, blues, light browns, and very soft hues throughout the magazine; aiming for earthy colors. The purpose of these colors is to emit a feeling of calm, collected, and relaxing atmosphere to the reader as they flip page to page. The audience for this magazine will be young adults in their twenties to thirties. The imagery I chose and overall feel of the page will reflect a young, vibrant, and energetic tone to connect and resonate with the chosen audience. People who will not be reading this magazine will be children or people past their fifties, since the subject matter or the look will not appeal to them as much as a younger, more involved crowd would enjoy it. Some competing publications that exist that clash with Habitat Magazine are: The Progressive Farmer, Urban Farm, and Country.
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I like all the details you put in here I feel like your last sentence should be worded differently having two "thats" seems a little to repetitive
ReplyDeleteAs I understand this, you are speaking to people interested in actually doing the farming, yes? In which case, they would need to own land.. possibly a good amount of it. So - I suggest you move up your target audience into their 30s, and possibly beyond that. Often farmers take over the land from their parents, and that doesn't usually happen when they are as young as 20ish. You have found some good competing publications, take a look at their design and realize that their target audience is your target audience.
ReplyDeleteOtherwise, this all makes sense. Although, Letter's to the Editor traditionally is placed at the front of a magazine and not buried in the back (unless you have a good reason for that placement).