Exercise 4 - Creative Brief

Habitat Magazine is a magazine that focuses on agricultural structure and its workings, how farming is changing, how foods are being made and implemented throughout society, and about nutritional values of certain foods. This magazine will be made up of sixteen pages. Front and back cover will focus on vibrant imagery and the insides will also have that imagery to some effect. It will have a two page table of contents and will have various departments scattered throughout and a lengthy feature. Also, the end will have a few ads or a letter from the editor. The subject matter will not be abstract, but concrete. The magazine color choices are going to be in the cool range, having various greens, blues, light browns, and very soft hues throughout the magazine; aiming for earthy colors. The purpose of these colors is to emit a feeling of calm, collected, and relaxing atmosphere to the reader as they flip page to page. The audience for this magazine will be young adults in their twenties to thirties. The imagery I chose and overall feel of the page will reflect a young, vibrant, and energetic tone to connect and resonate with the chosen audience. People who will not be reading this magazine will be children or people past their fifties, since the subject matter or the look will not appeal to them as much as a younger, more involved crowd would enjoy it. Some competing publications that exist that clash with Habitat Magazine are: The Progressive Farmer, Urban Farm, and Country.