I went for a different approach for each of these covers. The first is straightforward to the idea of food and the green color that is associated with it. The image stands secondary to the dominant text. I mimicked the vertical movement of the beans with the vertical text.
The second cover uses the image as the primary focus rather than the text. Relating to The Next Green Revolution, scientists and GMO's. I would really like to use the blue color of the gloves in this photo but was having a difficult time with the extremely low quality image. If I were to pursue this cover, after receiving the high quality version, the blue color may be interesting to introduce further into the text.
The thirds cover sits in between the first two as the photo and the text seem to fall into the same area of dominance. I grabbed the orange color of the orange and used it with the text to create unity. The masthead is left white so that it does not get lost in the rather busy photograph.
Your logo is beautiful. Even with the characters as spaced out as they are it is still very successful in adhering to your target audience. The first two I have issues with due to the fact that the white text is difficult to read against the complicated backgrounds. There needs to be a divider between them so that the text is legible. Regardless of this, "c" is still my favorite. The way that the images and the type interact with one another is very successful as well as your choice in colors. Everything has its places within the hierarchy. It feels very mature, like someone who works at a successful business. I would just watch that amount of overlapping with the images and text so that its still legible. Other than that great work.
ReplyDeleteout of all of the covers you've designed the 3rd one is your strongest. the use of incorporating parts of the image to be part of the text was a smart choice. i can picture this being an actual magazine cover
ReplyDeleteWow! I don't want to be a "fan girl" right now, but I really like how you treated the type on cover "C". I really enjoy the texture on cover "A" also, but it's doesn't "feel" like a magazine cover to me (if that makes any sense).
ReplyDeleteParticularly in cover "C", I loose interest in your cutlines at the bottom of the page. The static type does catch my eye like the rest of the design. If you experiment with how these lay out on the page, it could make a really interesting cover.
I see potential in each cover design, but agree with the above comments that C might be your most clever design with elements on the photo replacing glyphs in your words. I don't, however, think this is a done design - yet. Some thoughts:
ReplyDelete1. The glyphs in the masthead might be too widely tracked for this cover design. It seems to be more successful in the other designs because it sits on top of a textural background - here that isn't the case. I wonder if you can integrate it into the image by manipulating the top brown cutting board to become wider, allowing this masthead a place to sit within its shape.
2. The square salt (?) container is actually in the way, covering up too much of the theme title. I think you should move it up and away from the words so it doesn't sit on top of any words. The container of oil is, of course, perfectly placed as is the little bowl of nuts (or seeds) that sit to the right of the words. Quite a perfect placement for both - nice.
3. Can you composite more colored veggies into this photo? It is overly brown at the moment and could use some higher energy colors in my opinion.
4. Taglines at bottom - this does appear to be quite a tame solution for them... not sure what to suggest, but in light of your solution for these in "A" maybe you can keep thinking about where these could sit.
Nice work!