My audience is geared toward middle age home owners, who like to cook and learn about food.
I chose earth derived colors from my photos, and worked with the font Avenir; for its versatility.
Thursday, October 23, 2014
Department Layouts-Rich
My audience is geared toward middle age home owners, who like to cook and learn about food.
I chose earth derived colors from my photos, and worked with the font Avenir; for its versatility.
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I like the 2nd and third designs, they stand out more to my eye than the first. The third more than the 2nd, I like the use of shape and the crop of the image to create boundaries around the copy. I wonder though if for the 3rd format the text should have been flush with the image, I am almost turned off by the text positioning but heavily drawn to the imagery.
ReplyDeletei really like the color schemes you used for the first and third layout. also I like your use of space as well as images.
ReplyDeleteI liked how you used space on all your grids. The photos are well organized and the color scheme shows a lot of contrast. I would suggest a different typeface for the articles, overall good job!
ReplyDeleteI really enjoy how you used the corner space in your third grid, it is very playful and doesn't distract you from the text. The look and feel of the entire page definitely would appeal to the audience you chose.
ReplyDeleteRich - your images and color palette are quite nice in all of these. However, I'm worried about your audience for the mag. This is a mag called Habitat, and this issue just happens to be about the future of food - the next issue could be about energy consumption and production... who knows? I want to make sure you understand this is not a FOOD magazine... it's a lifestyle magazine. So, it can't really be aimed at just foodies... that would be too specific. So... how can you rethink this audience to include people who like to cook, but also like to learn about other ways of living in today's world? I encourage you to think about this, because it will effect what other content you find for the magazine.
ReplyDeleteDepartments must contain a Department Title... so give this some thought as you move forward with one of these designs
Some design thoughts:
Grid A - the stacked elements at the top of the page are an interesting way to begin the design, and I encourage you to think about how they should be stacked (currently the image seems to be misaligned with the rest) and why you are unifying them in this way? I found myself completely missing the subheadings, since they are unified to each other, rather than to their sections. So - visual hierarchy is your problem up here.
The added rules are a nice addition between the sections, but you need to increase the column gutter a bit to allow for the rules, otherwise it's pretty cramped in there - especially because I'm also going to suggest you use hyphenation. The raggedness of the FL text is too much, and the hyphens will help you fill out lines.
Grid B - This looks a bit more contemporary, with brighter colors and an inventive typographic solution for the top heading. The modular grid you are using for the text under the image's color bar would be more successful if you cut the text in "Insects" so that you can move up and horizontally align Peach Palm with the other items to left and right. Please know that you can cut type where needed for these exercises. I enjoy the way you use "line," to help connect the top of the page to the bottom. I wonder if you should lower the page folio ( and this connection line) so it drops away from the bottom margin. I'm thinking ahead, to other departments that will follow this template and their text might need to fully fill the left columns... crashing into the running footer and folio.
Grid C - I wonder if you need both triangle images? Would the design be more exciting, with an asymmetrically balanced layout instead? Allowing it to be more contemporary, and finding balance in other ways? I see so many trapped awkward neg spaces in this design that I wonder if you are seeing them? The problem with white space when it is actually bordered on most sides... enough for us to "see a shape"... is that it draws our eyes to it. But it holds nothing for us, usually, to help us visually understand the content. Thus... it is a distraction... unless the shape itself is designed to help us learn more about the content (like a white dove shape created by negative space in a layout about Peace). So - you need to aware of making these shapes, and try to avoid it.
Hope this helps - I'll look forward to seeing which design you move forward with.