Exercise 4 - Tobias

Habitat Magazine is a magazine positioned to thrill and inform those who are looking for the raw facts and occasional opinion behind some of today’s most pressing food topics. Straying away from the hunger driven food magazines that currently clog the shelves and your arteries. Habitat Magazine branches out into the previously unexplored territory of unbiased and direct, food facts.

Design Brief Write Up - Exercise 4

This publication of Habitat Magazine focuses on current ideas, issues and stories revolved around the present and future state of food in American (mainly) and other parts of the world. It touches on topics like hunger in America and lists of overlooked “food” that can be of an asset to people all over the world someday. All of this information will be laid out in the table of contents and broken into several parts: A letter to the Editor, Department articles, Feature articles and a Retail ad. 

Habitat Magazine “Future of Food” is designed to target an eighteen-mid thirties audience of men and women who are health conscience and forward thinking. They are educated and choose to read Habitat Magazine not only because of its relevant content but because they connect with the modern, bold design of the magazine. They see the deliberate design choices and interesting layouts as a sign that this Magazine knows what they’re doing and what they’re talking about, it makes Habitat more accredited in their eyes. Those who may not read Habitat are people who are looking for a more traditional straight-forward magazine with more of a focus on the words within the pages and not so much the visuals. Too young of an audience, kids/teens before college, may not be able to connect with this magazine just yet either. 

A shade of orange and blue were chosen to be the main colors of the magazine, they are not meant to be realistic, but more represent and give the reader the feeling of “earth” and “water” or “air,” which all play a major role in our capabilities in growing any food for ourselves on this earth. They are a simplified take on the elements.

Since Habitat is designed for both men & women, competitors do include Women’s Health Magazine and Men’s Health Magazine, along with Health Magazine, & Total Health Magazine… but Habitat believes there is an immediate advantage with having a name that stands out from the rest. 

exercise 4
My target audience for magazine are ages 25-45. It's a health magazine that just doesn't focus on farmering and food, but will have fitness sections. In this section there would be how tos on work out techniques or yoga poses of the day. Also the will be a page set aside for different recipes that are healthier options. The magazine is going to have a lot of organic and nature inspired coloring to it.

exercise 4

My target audience for this magazine is men and women 25-35 who like to eat clean and know whats going on in the world of food. People who usually eat clean usually do it to improve and extend their lives by eating for an active lifestyle, obtain optimum health and boost energy levels and increase overall well-being. I will be using mostly san serif fonts in my magazine. Orange, greens and browns will be the colors used because the greens and browns are earthy but the orange will bring in some energy.  

cover redo

So I decided to redo my cover, I really like this photo because I think it really speaks to my audience. My audience is men and women from 25-35 that aren't farmers but like to eat clean and like to know whats going on in the world of food. I'm still not 100% sure I like this yet.

This cover from Icon Magazine? LOVE!!

 

Hey folks,

I thought everyone would appreciate this inspiring but very relevant cover for our Habitat Magazine projects! This was for an architecture and design magazine called ICON! Take a look at the links below regarding the process of the cover!

Links:

Behance

Zim & Zou (French designers who created the illustration!)

ICON Magazine on the Cover

 

exercise 4

This is my Brief paragraph about my Magazine

Food + Magazine’ is a new high-end monthly magazine, geared toward men. Food + Magazine is dedicated to contemporary food passionist and consumptionist. This magazine is not just a food magazine that thrives itself on promoting healthy living, this magazine thrives is self in providing clear good values that leads into healthy solutions.